Home

Jasveer Kaur - Senior Product Designer (UI/UX), Senior UX Designer, Senior UX/UI Designer, Lead UI/UX Product Designer, Senior Digital Product Designer

[email protected]

Location: New City, New York, USA

Relocation:

Visa: US Citizen

Resume file: Jasveer_Kaur_Senior_UIUX_Designer.pdf_1766225032281.pdf Please check the file(s) for viruses. Files are checked manually and then made available for download.

Jasveer Kaur Valley Stream, NY 11580 347-620-5375 [email protected] designerjasveer.com https://www.behance.net/jasveer_kaur US Citizen Available Immediately Professional Summary black Senior UI/UX & Product Designer with 10+ years of experience designing scalable, usercentered digital products across web, mobile, tablet, and enterprise platforms. Expert in CRM systems, data-heavy dashboards, and complex marketplace ecosystems (B2B, B2C, C2C, D2C, B2B2C, P2P, Service & Hybrid). Strong background in UX strategy, accessibility (WCAG 2.1), usability testing, design systems, and Agile delivery. Proven ability to translate business and technical requirements into intuitive, high-impact user experiences that drive adoption, revenue, and operational efficiency. Core Skills & Keywords black UX Research & Strategy: User Research, Stakeholder Interviews, Personas, Journey Mapping, Competitive Analysis, Data-Driven Design UI/UX Design: Interaction Design, Information Architecture, Wireframing, Prototyping, Design Systems, Responsive Design Product Design: End-to-End Product Lifecycle, MVP to Scale, Enterprise UX, SaaS, Marketplace Platforms Testing & Optimization: Usability Testing, A/B Testing, Accessibility Audits, User Feedback Loops Accessibility & Compliance: WCAG 2.1, ADA, Inclusive Design, Section 508 Agile & Collaboration: Agile, Scrum, Lean UX, Cross-Functional Teams, Design Sprints Tools: Figma, Sketch, Adobe XD, Axure RP, Balsamiq, Miro, Mural, InVision, UserTesting Professional Experience black UI/UX Product Designer Apr 2025 Present Lowe s New Jersey, USA Led requirements gathering with business stakeholders, analysts, and leadership to define UX strategy, scope, KPIs, and success metrics. Designed and optimized enterprise CRM platforms and large-scale digital products, improving onboarding efficiency by 40%. Translated complex business and technical requirements into user flows, wireframes, interactive prototypes, and high-fidelity UI using Figma. Executed user-centered design practices within Agile/Scrum teams, participating in sprint planning, reviews, and retrospectives. Ensured accessibility compliance (WCAG) and design system governance across web and mobile platforms. Collaborated closely with engineering teams to ensure accurate API/JSON data flows and seamless design-to-development handoff. Senior Product Designer Mar 2023 Mar 2025 Sheraden Lighting New York, NY Delivered 150+ UX/UI solutions across healthcare, fintech, retail, airline, and real estate domains. Owned end-to-end UX design including research, ideation, wireframing, prototyping, and visual design. Conducted usability testing and user interviews to create intuitive, data-driven user experiences. Built scalable enterprise design systems, ensuring consistency, accessibility, and faster development cycles. Increased user satisfaction by 25% through Human-Centered Design and Design Thinking practices. Key Project black PropertyZilla Canada Real Estate Platform (Zillow-like) Role: Senior Product / UX Designer Partner: Webskitters Technology Solutions Pvt. Ltd. Designed a full-scale real estate ecosystem for property buy, sell, and rent across web, mobile, and CRM dashboards. Led UX for map-based discovery, advanced filtering, agent workflows, lead management, and analytics. Delivered a scalable, data-driven platform aligned with North American real estate UX standards. Earlier Experience black Senior Product Designer Jan 2023 Mar 2023 Bank of America New York, NY Designed secure, enterprise trading platforms handling real-time financial data for 100K+ users. Applied WCAG 2.1 accessibility standards and mobile-first design principles. Improved conversion and reduced support requests by 22% through A/B testing. Product Designer Jul 2019 Jan 2021 Bank of America Jersey City, NJ Designed financial dashboards and investment tools, increasing customer retention by 12%. Collaborated with cross-functional teams on secure authentication and data visualization solutions. Product Designer Nov 2017 Apr 2018 Star Electric New York, NY Led UX for AI, robotics, and IoT platforms serving 37K+ users. Reduced user error rates by 22% through usability testing and iterative design. Mentored junior designers and established scalable design systems. UI/UX Designer Apr 2014 Aug 2017 GRIPS Punjab, India Managed a 10+ member design team delivering enterprise and consumer UX solutions. Built Figma-based design systems with auto-layout, responsive components, and micro-animations. Education black Master of Business Administration (MBA) Lovely Professional University Diploma in Web Design Modern Institute of Technology Bachelor of Design Punjab University, Chandigarh Keywords: artificial intelligence user interface user experience New Jersey New York