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Sanjeeth - Salesforce Marketing Cloud

[email protected]

Location: Dallas, Texas, USA

Relocation: Yes

Visa: GC

Resume file: Sanjeeth Salesforce Marketing Cloud_1776269552600.docx Please check the file(s) for viruses. Files are checked manually and then made available for download.

Name: Sanjeeth Reddy Email: [email protected] +1 972-924-5835 (Employer) Salesforce Marketing Cloud SUMMARY: Results-driven Salesforce Cloud professional with 10 years of experience in implementing, customizing, and optimizing Salesforce solutions for diverse clients. Proven track record of success in leveraging Salesforce Cloud platforms to drive business growth, improve operational efficiency, and enhance customer experiences. Skilled in collaborating with cross-functional teams to deliver innovative solutions aligned with organizational goals. Experience in Salesforce Marketing Cloud, specializing in Email Studio, Mobile Studio, Content Builder, and Ad Studio. Proficient in utilizing Snowflake and Databricks for data warehousing and analytics, enabling data -driven marketing strategies. Skilled in integrating and leveraging various marketing technologies including Oracle, Marketo, and Adobe to enhance marketing automation and campaign effectiveness. Strong understanding of web technologies such as XML, TypeScript, SASS, React.js, and JSON, enabling the development of dynamic and engaging marketing content. Experienced in collaborating with cross-functional teams to gather requirements, design solutions, and deliver impactful marketing campaigns. TECHNICAL SKILLS Web Technologies HTML/HTML5, CSS/CSS3, REST & SOAP API ExactTarget Email Studio, Journey Builder, Automation Studio, AMPScript, SSJS, SQL Debugging Tools Firebug, Chrome Developer Tool IDE & Tools Eclipse, Sublime, WebStorm, CODA, Notepad++, webMethods Operating System Windows 98/2000/XP/Vista/7, MAC OS X CERTIFICATIONS: Salesforce Marketing Cloud Admin Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud developer PROFESSIONAL EXPERIENCE: Client: PenFed Credit Union, VA Sep 2024 Jan 2026 Role: Senior Salesforce Marketing Cloud developer Responsibilities: Adobe Campaign Classic Salesforce Marketing Cloud Migration Led and supported the migration of marketing campaigns from Adobe Campaign Classic (ACC) to Salesforce Marketing Cloud (SFMC), ensuring minimal disruption to ongoing business operations. Migrated email campaigns, audience targeting logic, and scheduling workflows from ACC to SFMC with high accuracy. Collaborated with cross-functional teams to ensure a smooth transition, validating data integrity, campaign behavior, and delivery outcomes post-migration. Worked extensively on design flows, journey mapping, and technical documentation to align legacy ACC processes with SFMC architecture. Assisted in rebuilding journeys, automations, and personalization logic in SFMC based on existing ACC campaign designs. Performed end-to-end testing, UAT support, and production validation to ensure campaigns functioned as expected after migration. Documented migration steps, dependencies, and best practices to support future enhancements and knowledge transfer. Actively worked in Contact Builder to manage contact models, relationships, and attribute groups for campaign readiness. Built and supported Data Cloud segments for targeted communications and personalization use cases. Assisted the Transaction Business Unit (BU) during the initial implementation phase by supporting data setup, segmentation, and activation. Collaborated with stakeholders to troubleshoot data and segmentation issues, ensuring reliable audience targeting and delivery. Worked on A/B testing for email campaigns, focusing on subject lines, content variations, and engagement optimization. Supported the data side of campaign execution, ensuring accurate audience selection and content rendering. Validated data accuracy from Snowflake by cross-checking counts, attributes, and segmentation logic before campaign sends. Ensured data consistency between Snowflake, Data Cloud, and SFMC to maintain reliable targeting and reporting. Extensively utilized Dynamic Content to deliver personalized messaging based on customer attributes, behaviors, and segments. Performed pre-send data and content validation to ensure error-free deployment, especially critical for financial communications. Client: United Health Group, MN Nov 2022 Aug 2024 Role: Senior Salesforce Marketing Cloud developer Responsibilities: Configured Marketing Cloud Connect in Salesforce to sync the data from salesforce CRM for Email and SMS campaigns Implemented web collect to make product recommendations with in the emails, based up on the product he/she purchased. Implemented Localytics to make in-app notifications to the customers with appropriate offers with customized messages. Also connects with multiple salesforce orgs to same marketing cloud account to run different campaigns for each business needs. Served as subject matter expert (SME) for product and development teams to build and deliver email solutions based on business requirements Provide technical consultation on SFMC tool set and solutions to launch campaigns. Created custom Preference center to respect customers preferences and pass them to Salesforce instantly. Created account level Master data extension for marketing managers giving them an opportunity to easily target audience by using data filters. Build and manage technical SFMC infrastructure for supporting the client s growing consumer marketing practice. Involve in the SDLC phases like Requirement Analysis, Implementation and estimating the time-lines for the project. Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic. Built heavy data driven email alerts using AMP Script and triggered alerts instantly based on transactions. Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio Worked on upgrading the connectors whenever there is a new version of connector is available. Migrated the emails from classic builder to content builder. Developed emergency notification system to gather customer needs and pass it to the help center Manage ExactTarget / Marketing Cloud implementation for a large enterprise including multiple business units troubleshooting. Develop specialties in SFMC data management, scripting languages, API, and/or integrations with some middle ware data source to get in and out of data into SFMC Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries Used the sandbox for testing and migrated the code to the deployment instance after testing Responsible for technical coordination including email QA in html, writing SQL query and Amp Script logic and deploy email campaigns. Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments. Created Microsites using Exact Target and auto published them. Created multiple webform to collect the data and trigger dynamic email based up on the data collected from webforms. Client: Delta Airlines, Atlanta, GA July 2018 Nov 2022 Role: Salesforce Admin / Marketing Cloud (ExactTarget) Responsibilities: Worked with business owners to understand their requirements for Salesforce Marketing Cloud application. Provided application support and coordinated with offshore team. Built high level data flows to meet business requirements. Monitored automations in Automation Studio and was responsible to enhance the system by implementing data retention methods. Created Email Templates in Content Builder and was responsible for email tracking. Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions. Effectively communicated between technical, operational and strategy groups. Created many Data extensions to accommodate custom scenarios. Automated the import, extract and Query activity using Automation Studio. Used Dynamic content for subject lines. Used AMP scripting to use data from Data Extensions. Used SOAP API in order to invoke triggers and create redundant data. Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns. Used HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions. Running data extracts for each business unit and determining the email sends volume per day daily. Coded mobile responsive emails, landing pages and digital ads from scratch, and stay up-to-date with emerging email marketing best practices. Assisted in building Journeys in Journey Builder for campaigns that are by the business team. Implemented Data Loader to load data from Marketing Cloud to Service Cloud. Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings. Closely interacted with Salesforce team to implement Data Retention policies for the business. Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives. Helped in developing strategy and roadmaps for email marketing programs to drive acquisition, customer retention, customer growth, and demand generation to achieve quantifiable revenue goals. Worked on Admin tasks related to Page Layouts, Fields, Dashboards and Custom Objects in Service Cloud. Created Users and granted permissions in Service Cloud as per the requirements. Client: Cox Communications, Atlanta, GA Feb 2016 June 2018 Role: Salesforce Marketing Cloud Email Specialist Responsibilities: Worked with business process owners to understand their requirements for Salesforce Marketing Cloud application. Identified the root cause for production defects and tracked bugs and support issues in Basecamp. Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings. Developed and executed marketing campaigns using Marketing Cloud Email Studio. Trained vendors to use Content builder to build and maintain marketing content. Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement. Created Journeys using Journey builder and executed day to day campaigns in Email Studio and Automation Studio. Used HTML, CSS, Ampscript and other technologies to build customized solutions that support critical business functions. Customized Contacts in Salesforce marketing cloud org to store relevant marketing data points. Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives. Compiled complex SQL queries to extract ad hoc reports from multiple database tables for data validation. Accountable for creation and execution of email campaigns. Developed dynamic email templates and content using HTML and AMP Script. Tracked and analyzed daily, weekly and monthly Email KPI's and reported recommendations and summaries to executive team. Automated the import, extract and query activity using Automation Studio. Tracking total number of emails sends and opens. Set up workflows for marketing in exact targets which will send out automatic based on time intervals. configured customer journeys with the company worked on Journey Builder, Email Studio, mobile studio and Automation Studio of Salesforce Marketing Cloud. Client: Walmart, Dallas, Texas April 2015 Feb 2016 Role: Salesforce Developer Responsibilities Salesforce professionals at Walmart to be adaptable, proactive, and customer-focused, with strong technical skills and a deep understanding of Salesforce capabilities and best practices. Designing and implementing custom solutions using Salesforce declarative tools (e.g., Process Builder, Workflow Rules, Flows and programmatic development (Apex, Visualforce, Lightning Components). This may include customizing Salesforce to meet specific business requirements or integrating it with other systems. Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries Working with Marketing managers and converting their strategy into implementations using Marketing cloud & ExactTarget. Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns. Used Journey builder in running more than 70 different campaigns along with Automation Studio and Contact Builder. Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns. Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the client. Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments. responsible for campaign setup and deployment across email, display and mobile push To Monitor the campaign post-deployment to validate completion. To Develop robust campaign documentation, including customer specific work instructions. Prepare customer assets for hand off to other team members. Used REST API for functionality of Journey builder, mobile push Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3 Leverage ExactTarget s AmpScript to automate email sending processes. Created emails in Exact Target using content builder, WYSIWYG editor, and html Sent emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns Enabling dynamic content management and personalization using AMPScript Use AMPscript language to create various email campaigns; create automated marketing campaigns Familiarity with SQL language for writing queries for data in Exact Target. Track campaign metrics including, sends, click through rates, and other measures using both exact target and google analytics along with Excel; building dashboards to present analytics to company stakeholders. Validating the emails using Litmus tests. Generating the data extract reports. Manage social media communication in conjunction with the Social Media marketing manager Help manage monthly media plans for interactive direct response campaigns on behalf of the digital marketing team; Manage vendor communication for performance management and updates Analyze campaign results and provide campaign reports. Education Details: Vellore Institute of Techonology Masters from Texas A&M Commerce Keywords: quality analyst javascript active directory information technology Georgia Minnesota Virginia